1. The advertisement that I have selected is the commercial for the original copy of Legend of Zelda for the Nintendo Entertainment System (NES) that was released back in 1986.
2. The advertisement for the video game Legend of Zelda starts off with a nerdy kid and a rebel jock sitting on the couch, looking through the Nintendo newsletter. The rebel jock sees some screenshots of the Legend of Zelda and wants to play the game. Luckily, the nerd has a copy of the Legend of Zelda so the jock will be able to play this game. After the Legend of Zelda has been placed in the cartridge slot, these kids start rapping about what sorts of adventures that the viewer can expect while playing this game. After the clips of some intense sword swiping, dungeon crawling action have been shown while the jock plays the game, a screenshot of the NES and a copy of Legend of Zelda appears. The announcer states that kids should ask their parents to help them hook up their NES before playing the Legend of Zelda. Also the announcer states that the NES and the Legend of Zelda are sold separately to let the viewer know that Legend of Zelda isn’t going to come with the NES in a package deal.
3. The ways that the advertisement tries to gain the audience’s attention is mainly through the catchy rap that the kids in the commercial recite.
4. The rhetoric appeal of ethos is satisfied in the commercial through the clips of gameplay that occurs in the Legend of Zelda to allow the viewer what to expect while playing this game. The appeals of pathos and logos are satisfied by the kids explaining the viewer about Legend of Zelda through rap and exclamations from the kids about how intense the gameplay was to prove that if you want to be as cool as the kids in the commercial and experience exciting adventures beyond your wildest dreams, you got to own a copy of the Legend of Zelda. The kind of desires that this advertisement uses is youthfulness and the sense of adventure.
5. The target audience for this particular advertisement is intended for kids and young adults. The aim for the advertisement is proven not only by the catchy rap that kids are supposed to find hip, but during the end of the advertisement, the announcer states that the viewer should ask their parents to hook their NES up to play The Legend of Zelda.
6. Since the audience is obviously kids and young adults, the advertisement assumes that these kids have the attention span of a goldfish and can by sway into wanting a toy or game from one ad to the next. So by showing clips of exhilarating gameplay from the Legend of Zelda and the rap that explains that actions that main character (Link) must perform to achieve success in this game, the viewers would remember that this product long after the advertisement is finished.
7. The images of Link slicing up his enemies with sword provide the viewer a sense of action and the images of Link roaming around the field and exploring dungeons provide the view a sense of adventure. Thus, the viewer will associate Legend of Zelda as a game that provides the rush of adventure that a kid would want which will compel kids to buy this game.
8. The medium that I have seen the advertisement on is on YouTube, but the ad was originally aired on television during the year of 1986. Television was the way to advertise video games during the 80’s due to viewers actually seeing what to expect of the gameplay that a game offers, and other mediums at the time could not do what the television can.
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